International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


Tourism Challenges among the SMEs in State of Terengganu
Norudin Mansor, Wan Arinie Wan Ahmad, Dr Azman Che Mat

This study focus on several selected construct that are related to tourism challenges in the state of Terengganu. Moving through the investigation, among the prominent construct been reviewed and analyzed are the concept of, heritage product, promotion and infrastructure which are believed to have significant relationship with challenges in the industry. The instrumentation by means of personally administered questionnaire was used to collect cross-sectional data through proportionate stratified random sampling from the list of population gazette. The result of the study revealed that the entire identifiable construct was associated and significant with the challenges for footing the industry relatively relevant and maintaining its competitive edge.

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