International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


Alcohol Consumption Prevention Model: Clarifying Students' Misperceptions
C. Kevin Synnott

College, university, and high school students inaccurately perceive that their peers drink more alcohol than they do themselves. College students also misperceive that their peers are more comfortable in drinking situations than they are themselves. Students may drink more to try and fit in. They already fit in, but they do not realize it. Clarifying these misperceptions might result in fewer alcohol related problems in our schools. The model presented in this paper is unique because it offers a process to clarify both misperceptions.

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