International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


Analysis of Employees' Awareness from Their Manner of Impact on the Organizational Reputation
Hossein Rezaie Dolatabadi, Tohid Ghujali, Masood Shahmohammadi

People, informal groups and organizations have thought for many years about how the other people or organizations consider them. This can show the importance of organizational reputation in the new era. Researchers have been found that organizational reputation may result in higher profit, better performance, higher employees’ loyalty, simplicity of new employees’ attraction and reduction of organizational costs. Many groups play roles in creating the organizational reputation. employees are one of the significant drivers of organizational reputation. Therefore this paper studies employees’ awareness of their impact on organizational reputation and how their awareness is influenced by job satisfaction, organizational commitment and perceived organizational reputation. A sample of 210 employees from Isfahan Sepah Bank employees is explored and the survey data are collected. A structural equation model and SPSS and Amos Graphic softwares are used to analyze data. Result show that four of six hypotheses are accepted and two of them are rejected.

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