International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Determination of a Model Regarding Customer Satisfaction Perception for Textile Consumers
Ikilem Gocek, Yesim Iridag Beceren

Since customer satisfaction (CS) is crucial for the textile industry, the purpose of this research is determination of the factors influencing CS in the textile industry, creation of a CS model and offering solution suggestions for improving CS. CS is a comprehensive and detailed subject influenced by various factors however; in this study perceived service quality, perceived product quality, brand image and perceived value are considered as the factors that influence CS. After the consumer survey was applied on survey respondents and the data gained from the questionnaires was inserted in SPSS program, the data was analyzed statistically to determine the factors influencing CS. In the light of the information gained after the analysis process, solution suggestions to the problems that the textile industry faces were expressed and the effects of this research to the textile industry and literature were described.

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