International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Contrast Electoral Campaigns: Its Strategic Implementation in an Economic Crisis Context
Dr. Andrés Valdez Zepeda

The essay makes a conceptual and historical review, in light of the leading theorists of democracy on election campaigns base on contrast, prevalent in most democratic systems in the world. It makes a methodological approach on the strategic linkage of such campaigns in contexts of economic crisis. It analyzes the paradigmatic cases of sustained presidential contrast campaigns in the United States in 2008 and Panama in 2009. We conclude that contrast campaigns are proper stamps in democratic systems in the world, which are articulated in order to gain a competitive advantage for their drivers in contention for the public representative spaces.

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