International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Assessment of the Effects of Store Image, Perceived Risk and Customer Relations on Customer Satisfaction in the Textile Industry
Ikilem Gocek, Yesim Iridag Beceren

Customer satisfaction (CS) is an important concept for the textile industry. Therefore, the aim of this research is assessment of the factors influencing CS in the textile industry such as store image, perceived risk and customer relations which can also be used for modeling CS and offering suggestions to improve CS. A consumer survey was applied on survey respondents and SPSS program was used for evaluating the data gained from the questionnaires, which is needed to be analyzed statistically to determine the factors influencing CS.

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