International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Utilizing Online Social Networks for Expatriate’s Families
Kerri Anne Crowne, Richard J. Goeke

The likelihood that an expatriate will succeed in an international assignment is positively correlated with his or her ability to adjust to the new locale. This adjustment process is heavily affected by the adjustment of the expatriate’s spouse and other family members, who are often neglected when firms plan for an expatriate assignment. This paper uses networking theory to develop a model of how readily available technology, such as online social networks can provide support for expatriate’s spouse and other family members. This support will aid in family members’ adjustment while the expatriate is on assignment which in turn should aid in the expatriate’s adjustment. By paying attention to spousal and family member social and informational needs, the proposed model can lower the risk associated with expatriate assignments which should enhance expatriate performance. This is an underexplored area, so this article highlights some insights for future research.

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