International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Assessment of the Importance Level of the Factors Affecting CS according to the Textile Consumers
Ikilem Gocek, Yesim Iridag Beceren

Customer satisfaction (CS) is one of the major concepts that the textile industry deals with. Therefore, the goal of this research is the assessment of the importance level of the factors influencing CS in the textile industry such as perceived service quality, perceived product quality, brand image, perceived value, store image, perceived risk and customer relations. A consumer survey was applied on survey respondents and SPSS program was used for the assessment of the data obtained from the questionnaires, which was required to be analyzed statistically to determine the importance level of the seven factors affecting CS.

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