International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Social Media Usage Behaviors of Individuals: An Application in Eskişehir
N. Gizem KOÇAK, Mine OYMAN

Web 2.0 transformation, which represents a new era in Internet applications, provided an interactive platformmore than ever before with its opportunity to enable create and share content by users and has changed the user’s role as an active participant instead of passive audience of the contents. Social media, that gains a huge popularity in consequence of Web 2.0 transformation, gradually reaches users everyday and stands out as a highly effective communication platform. In this study, social media usage behaviors of individualswere studied in the case of the province of Eskişehir. Data were collected through a questionnaire conducted with 401 persons and both descriptive and inferential statistics were used for the analysis.

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