International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Perception of the Rural Luo Community on Widow Inheritance and HIV/AIDs in Kenya: Towards Developing Risk Communication Messages
Elizabeth Asewe Oluoch, Wesonga Justus Nyongesa

This paper explores the perception of the Luo community on widow inheritance and HIV/AIDS and examines the risk communication messages by recommending what successful risk communication messages should entail. The paper maintains that the practice of widow inheritance among the Luo community in Kenya should be reexamined due to the emergence of HIV/AIDS and the fact that Changes in the practice of widow inheritance has made women vulnerable to HIV/AIDS. Women’s vulnerability need to be tackled for any progress to occur in the fight against HIV/AIDS and for the prosperity of the nation. This article has examined using a feminist lens. Women are often the ‘bearers’ of culture and, therefore, well positioned to be the agents of change now and in the future. A healthy population fosters development and stability. Theoretical approaches to bring to bear in this paper are Extended Parallel Process Model (EPPM) and Social Learning theory and Cultural Interpretive Model. The article is located within the fields of risk, health and development communication. Through communication, women need to be empowered to make informed decisions.

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