International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

A Study on Determining the Factors That Influence the Customer Value in the Fast Casual Restaurants
H. Rafet YUNCU, Oktay EMIR, Yalcin Arslanturk

New trends for customers are being developed today against the “fast food”. One of the new trends is the “fast casual” system. Fast casual restaurants offer a fast, healthy and quality eating experience to those with a busy schedule. The goal of this study is to determine the value customers perceive in practice for the fast casual restaurants. The study covered 247 participants and exploratory and confirmatory factor analyses (DFA) have been performed. Four basic dimensions have been determined; product, support services, service and price, and also the customers have expressed that the atmosphere of the restaurant is important.

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