International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Extent of Customers' Perception of the Ethical Commitment in the Marketing Mix (A Field Study on a Sample of Customers in the City of Irbid)
Dr. Marwan Salaymeh

This research aims to identify the extent of the moral obligation of the elements of the marketing mix from the viewpoint of customers. For the purposes of this research, a questionnaire is designed and distributed on a sample of (717) customers whose responses were analyzed by the search tool to validate the assumptions. The following results emerged:
1. There is no high level of moral commitment to marketing activities from the point of view of customers.
2. There are no statistically significant differences at the level of significance (a = 0.05) between the views of the members of the study sample about the moral obligation to the marketing activities depending on the different variables of (gender, income, and age).
The search recommends taking care of the information placed on the cover of goods in a sufficient way, focusing on control over sales tax imposed by vendors over products not subject to such a tax in the first place, imposing control over product packaging to reduce the way of packaging goods with large packages and taking care of providing sufficient information on goods either on its external cover or through providing manuals of use as in some products.

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