International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Quality Of Life in the 21th Century: Narrowing the Gap between Rural and Urban Area
Norudin Mansor, Zainuddin Zakaria, Che Haspu Robiah Daud

Over the years much has been written about the need to maintain quality of life. Yet there has been remarkably little attention given to the understanding of the construct involved. It is through this study we are expected to investigate the unique configuration of variables related to the surrounding elements. Using the cluster sampling approach at the initial stage, followed by the execution of purposive sampling to derive the taxonomy of quality life, a sample of 600 respondents were selected for the study. The investigation proposed that education, income, communication, safety and health, and transportation are the principal dimensions that form the framework for building quality of life. The importance and adequacy of their development viewed to be essential if economic and social equilibrium remain to be the national agenda in promoting the quality of life. The analysis revealed that the differences in the selected dimensions still manifest in education, communication, safety and health, and transportation. However in term of income disparity indicated of less differences.

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