International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Technology Driven ERP Strategy for Corporate Growth and Sustainability
M. Riaz Khan, Kirk Frazee

This paper is an extension of a study conducted by Frazee and Khan (3) on ERP implementation for corporate growth and sustainability. It explores how a growing high-tech manufacturing company has used the data and functionality of its new ERP system to develop and create reports, charts and graphs to improve its business functions for reaching its short term and long range goals of customer satisfaction, growth, profitability and sustainability. Problems and issues are identified and discussed as the Pre-Visual ERP and Post-Visual ERP performances are assessed. By reviewing and analyzing how the manufacturer used the data, incorporated and integrated the information generated by the system for functional improvements and efficiency, the managers will realize the benefits from investment in an ERP strategy. The metrics presented in this study will discuss three main areas of business: Strategy, Tactics and Operations. In addition, the influence of the new ERP system on the quantitative and qualitative enhancements as well as the corporate culture of the firm will be appraised.

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