International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Analysis of Differences between Chinese and Foreign Consumer Behavior
Huifen Zhou

Along with the gradual rise of cruise tourism in China, scholars who studies on the course tourism have gradually increased in recent years. In this paper, from the perspective of consumer behavior, using the method of questionnaire, investigated on cruise tourism consumption behaviors not only on Chinese but on foreigners. Through the analysis of the age, the time, the cognition of the cruise, ways that access to information and with whom that they want to go to join the cruise tourism between the domestic and foreign consumers, the author concluded some problems that what we have to pay attention to in order to develop cruise tourism in China.

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