International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Qualitative Study of Typology of Lifestyles: Study of Youth in Mahabad City of Iranian Kurdistan
Bahman Bayangani, Seyed Fahim Irandoost, Sina Ahmadi

The Main subject of this paper is lifestyle. It is one of the modern concepts in which particular attention has been paid in the last century and especially after World War II. This term is the product of the modern world in which hobby choices and behaviors are considered to be based on individual choices and behaviors due to the weakening of structural variables such as social class. To examine the typology of lifestyles for young boys in the city of Mahabad, this study focuses on the actions and ideas that shape lifestyle using the social interpretive approach). In theory, a conceptual framework was developed and used to study lifestyle by using the ideas of various scholars in the field of consumer lifestyle. The research method is a qualitative one (grounded theory), and field data were collected using deep interview techniques and theoretical saturation criterion among 25 young boys from 18 to 29 years in the city of Mahabad. The results include fifteen categories and six lifestyles as follows: traditional music as nostalgia, written media; reflexive revelation, national television and satellite; production of monologue and contrastive identity, modern approach to leisure, cost priority; self-centeredness of youth, local foods; representation of ethnic identity, covering as an identity - distinction, body management; identifying self-expression, deterministic attitude toward cosmetic surgery, combinational functions of sport, agency of youth and acquired faith duality between ideas and actions of youth, secular approach to veil, systematic communication background for a dominated future, moderation in supervising children, rather than scorn. Lifestyles have been identified as pre-modern, modern, scientific, sports-oriented, joyful and global-local.

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