International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Study on the Ecological MICE Model Based on System Dynamics
Yang -Li, Chuanhong -Xu

Ecology is the future developing direction of the MICE industry. This paper uses the basic theory and method of system dynamics to analyze the structural characteristics of the ecological system of MICE industry, as well as the dynamic feedback, and then constructs the basic system dynamics model of the ecological MICE. The research shows that ecological MICE is largely affected by the factors such as MICE enterprise, MICE facilities, MICE environment, MICE industry and the macro policy. Therefore, the ecology of city MICE should focus on these four factors.

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