International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Pfizer’s Growth Strategies Under Different Internal and External Environments
Shichao Wang, Youchun Tang

The internal and external environments of enterprise are constantly changing,and incentives and obstacles existing in the internal and external environments are important factors of influencing enterprise growth.Company's policy makers should learn how to use enterprise growth incentives to make enterprises continue to grow.Taking Pfizer inc., for the empirical analysis,the conclusion are as follows:no matter internal or external the growth incentives exist in,enterprise should develop in the direction of the growth of incentive, to overcome the barriers that exist in the environment, and to gain the ability of sustainable growth.

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