Relative Influence of Children and Adolescents on Family Purchasing Decisions: A Matched-Pair Analysis
Emre Sahin Dölarslan, Ömer Torlak

Abstract
In general, few studies have examined the influence of children and adolescents on family decision-making. This study evaluates the relative influence of children and adolescents on the purchasing decisions of families planning to buy both major/durable and minor/nondurable products. These family products are classified by product type, and the results from a sample of 2,402 children and adolescents and a matched sample of their parents suggest that the influence of children and adolescents on the purchase of products for family use varies according to gender, personal income, and Internet use.

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