Understanding Chinese Tourists' Travel Motivations: Investigating the Perceptions of Jordan Held by Chinese Tourists
Rami F. Tawil, Ahmed M. Al Tamimi

Abstract
The purpose of this paper is to investigate the perceptions of Jordan held by Chinese Tourists. The research will investigate the inbound Chinese market to Jordan and will focus on identifying factors that influence the decision of Chinese tourists to travel to Jordan, their needs, motivations and expectations in order to establish the potential of this market. Subsequently through empirical research, based on standard survey techniques to investigate and to explore patterns with the overall objective of establishing broad indicators as to whether this particular market holds potential for promotion and development in Jordan. The findings of this research lead to the proposal that Chinese tourists are a potentially valuable market in which Jordan should be seeking to develop.

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