International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Impact of Satellite TV Channels on Lifestyle Changes for Women in Iran
Elaheh Ghavam Zadeh, Afsaneh Mozaffari

This article aimed to study the impact of satellite TV channels on lifestyle changes for women in Iran. As a case of study, the effect of three channels of GEM, P.M.C. and Manoto were considered on changing the lifestyle of women in Tehran. Two methods of Delphi and survey were applied to collect data and the Pearson correlation coefficient was used to analyze the data and test the research hypotheses. It was concluded that Persian - language satellite channels seek for a change in lifestyle among Iranian women.

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