International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Research on the Integrity Transactions of Online Shopping Under E-Commerce Platform ----game analysis based on the Perspective of rational economic man
Yaqi Guo

With the rapid development of Internet and logistics, the online shopping is more and more getting the favor of Internet users. Its convenience, fast and cost-effective has been recognized by Internet users, but in the rapid development of online shopping today, it also met some bottlenecks; some questions have gradually highlighted, such as incomplete credit system, incomplete legal system and the problem of passing faking imitations for genuine. Based on the case that both parties are rational economic man and their utility maximization is satisfied, this paper uses the method of game theory to analysis the problem of integrity transactions of online shopping.

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