International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

An Evaluative of Hangzhou’s International Tourism Using Triangulation
Bob Lee, Yu Liu, Qiuju Wang, David Groves

Triangulation is a method that uses a variety of approaches to compare data points in order to identify issues from a number of perspectives and get to root causes that influence destination development. It provides a perspective that a singular evaluation cannot provide because the different data points provide a way to identify a common core of issues as well as those that present a different viewpoints. Hangzhou tourism program was triangulated using their database, mystery guest, and the big data source trip advisor. Hangzhou is a very unique destination once experienced and, if programmed correctly, will have a great depth of experience that will attract travelers to come back and visit again. It is the intangible dimensions that have made it so popular with the domestic tourists. It is essential that these intangible qualities be programmed through effective niche marketing so that the traveler can understand the uniqueness and beauty of the destination.

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