Study on Urban Tourism Development Based on Experience Economy in Shanghai
Ju Hong

Abstract
Shanghai urban tourism has become a new pillar industry, the economic development of Shanghai in recent years and the development of experience economy givenew direction to urban tourism industry.In the experience economy era , the tourists of the present strengthen the trend of personalized tourism consumption, gradually improve participation degree and hopes to personally attend to the tourism activities of a certain area, forming a lasting impression. Shanghai as the first to put forward the concept of "urban tourism" in China, urban tourism in the era of experience economy should have some new changes. This article through analyzed the Shanghai abundant tourism resources, summarized the development of the urban tourism in Shanghai. Based on the theory of experience economy and the experiential development idea, the system analyzes the development situation of Shanghai urban tourism, the development of new direction.

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