The Entrepreneurial Power of the Stellar Organization: The Cases of the Furniture and Clothing Poles of Uberlândia
Dr. André Carlos Martins Menck, Dr. João Bento de Oliveira Filho

Abstract
This paper uses a framework proposed by MIT’s 21st Century Initiative to discuss the adequacy to Latin American countries of a special case of the small businesses/large networks scenario—the stellar organization model. It draws from MIT’s initiative to point out strategic issues opposing stellar organizations to other models of small businesses/large networks and to large multinational corporations. The paper focuses on both the requirements for success and the potential outcomes of the stellar organization. The requirements for success are analyzed in terms of social, economic and technological environments for the entrepreneurial activity. The potential outcomes are shown to boost entrepreneurial activity. On the practical side, the paper presents two cases of the planned implementation of the stellar organization in two different industries in Uberlândia, Minas Gerais State, Brazil. In the analysis, emphasis is given to strategic issues and to the entrepreneurial requirements/outcomes framework previously discussed in the paper.

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