International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

A Research on Perceptions of Manufacturing Firms about Marketing and Financial Problems with the Method “Qualitative Analysis”: Adiyaman Case
Asst. Prof. Dr. Osman Uluyol, Asst. Prof. Dr. Yavuz Akçi

The structure and functioning of industrial enterprises of varying sizes have an undeniable impact on the development of emerging cities. Particularly the manufacturing firms have a greater influence on the development of such cities as they contribute higher added values. In this study, miscellaneous marketing and financial activities of the manufacturing firms operating in Adıyaman were first identified and then an attempt was made to find if they had any problems relating to these activities. The data was gathered and assessed collectively through activity research and purposeful sampling methods that are qualitative research methods. In conclusion, it was found that the firms focused on short-term activities, didn’t estimate demands, didn’t put significant efforts for the firm image and positioning, used various promotional tools, couldn’t use internet effectively, suffered from distribution challenges in the domestic market, didn’t prefer partnership or external funding, met their funding needs through personal resources or their relatives, lacked knowledge about and thus didn’t use many of the financial management techniques.

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