International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Research on Private Express Enterprises’ Development Strategy of Yangtze River Delta
Chunyan Yu

Express industry is the emerging sunrise industry. It is of great significance to combine the domestic and foreign theoretical research and the development status of China's private express delivery industry to analyze its industry strengths, weaknesses, opportunities and risks, and put forward strategies. This article mainly put the Yangtze river delta region as the research object, whose express business are the most active. Through grass-roots work, couriers’ consultation and other related literatures, it use the SWOT analysis to analyze Private Express Enterprises’ present opportunities and threats, and the advantages and disadvantages in Yangtze River delta, then put forward relevant development strategy for private express enterprises of Yangtze river delta.

Full Text: PDF