International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Innovation of Marketing Model
Li Tian, Hailong Ju

Since the reform and opening up of China, the economy of our country has been greatly developed; especially the popularity of the Internet has promoted the development of our business model. However, as the commoditization trend and the influence of the e-commerce on the traditional marketing model are becoming more and more serious, the enterprises started to explore the innovation of Marketing Model. This paper mainly analyzes some problems existing in China's traditional Marketing and lists several new Marketing Models. Finally it elaborates the principle of the innovation of Marketing Mode.

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