International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Band Development Strategy Study of Shanghai Roewe Liu Jing, Chen Lihua, Zhang Xujiao

In the basis of discussing Roewe’s band development and strategy, this article analysis Roewe’s brand development strategy detailed by the tools of SWOT analysis and put forward further improvement strategy.

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