International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Development Strategies of Used Cars E-commerce
Zhang Xujiao, Chen Lihua, Liu Jing

With the rapid development of China's automobile industry, used cars trading develops very rapidly and the business models of used cars are gradually in the direction of diversification. But as a new business model, used cars e-commerce, whether the market size or trading volume, promotes relatively slow, and used cars markets' overall speedy progress in stark contrast. This text conducts the development strategy of used cars e-commerce model. Based on the current development situation of the used cars market, and compared with other used cars business models, analyze the market environment of China's used cars e-commerce marketing model with SWOT. By analyzing the internal strengths, internal weaknesses, external opportunities and external threats of used cars e-commerce which affect its progress, propose a solution to the development of our used cars e-commerce marketing, then realize China's used cars e-commerce model's healthy development.

Full Text: PDF