International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

A Theoretical Approach to the Methods Introduction to International Markets
Assist. Prof. Dr. Yakup Durmaz, Ahmet Tasdemir

The process of decision making for the optimum mode of entry for a firm to enter into international markets is a complex issue in international business because of the many factors involved. This paper studies the entry modes when multinational firms use to enter into a foreign market as a nature of internationalization. In this paper, entry modes will be examined under three main groups; Export modes, Contractual modes and Investment modes. A firm may choose an entry mode under these three main groups to enter into foreign markets. This paper presents brief definition for each modes, and Explain, the attractiveness of each mode to the firms.

Full Text: PDF