International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Research on Wechat Marketing Strategy of Enterprises which is based on the SICAS Mode
Tang Min

With the development of mobile Internet, a variety of mobile application software appeared, the behavior of consumers began to change. Wechat make many enterprises see the commercial value with its strong ties and interactivity, they all want to bid on the platform now. The paper analyses the conversion mode of enterprise Wechat marketing which is based on the SICAS model. From four angles which are channel, need, relationship and value, the paper puts forward the enterprise Wechat marketing strategies of attracting consumers’ attention, increasing consumers’ interaction and improving consumers’ loyalty.

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