International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

TQM and Modern Marketing in Developing Countries - Theoretical and Conceptual Frameworks
Dr. Tahir Iqbal, Dr. David Edwards, Eman El-Gohary

This paper aims to identify and review the related literature on quality, quality management, TQM, productivity and modern marketing in developing countries with a focus on Pakistan. It starts by reviewing the different theories of quality, quality management, TQM and productivity to develop a better understanding of their influence and potential for management activities in developing nations. Then it provides a very brief illustration of modern marketing in developing countries. The overall aim is to identify the variables that might influence quality, quality management, TQM and productivity in such nations.

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