International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Technology Study of Acquisition and Analysis Customers’ Clothing Requirements Based on QFD Method
Chang Di, Qiu Jian-xin, Zhou Cheng, Jia Bingbing, Zhang Wei

This paper puts forward an analysis method of the customers’ clothing requirements based on the Quality Function Development (QFD) method.It discussed the reasoning procedure and process from the perspective of customers’ clothing requirements and the analysis to putting forward the clothing design scheme by the QFD method, and then combined an example of the ONLY leisure suits to verify the validity of the method.The example of the ONLY leisure suits verified the validity of the method and the study of this method can provide a reference to garment customization. It proved that the analysis method of customer’ demands based on QFD can be closed to the customer’ clothing demands, and it can improve the customers’ satisfaction and brands’ reputation.

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