International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Common Knowledge Based Social Media Modeling
Aurimas Paulius Girčys

The Purpose of this paper is to create and test a model for social media interactions based on common knowledge operators. Methodology and theoretical approach of this paper is based on the elements of Game Theory and more precisely – common knowledge. In general, social media campaign effectiveness is measured using various goals, such as engagement or traffic conversion rate. These goals help companies achieve higher conversion rates. In this paper social media is overviewed, its most recent applications in marketing are discussed and a common knowledge based model is presented.

Full Text: PDF