International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Perception and Meanings of Color among Netherlands College Students
Okan Akcay

This study will examine the importance of color when making decisions about purchasing products; color choice for a variety of different products used on a daily basis; and meanings associated with ten different colors in the Netherlands. The author will carry out a review of literature, survey Netherlands College Students, analyze the collected data, and present the findings.

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