International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Online Stock Trading: Do Demographics, Internet Usage, and Attitudes Matter?
Jianwei Hou

This paper investigates how individuals’ demographics may influence their adoption of online stock trading. The results indicate that online stock traders are more likely to be male, have higher levels of education, and have higher levels of income than non-traders. Age was not found to correlate with individuals’ adoption of online stock trading. This study also found that online stock traders differ from non-traders in terms of their Internet usage behaviors as well as their attitudes toward the Internet.

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