International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Brochures as a Tool for Tourism Marketing: The Case of Petra
Dr. Bashar Maaiah, Dr. Mousa Masadeh

The current research focuses on Jordanian tourism brochures, particularly those concerned with the city of Petra, as one of the most important marketing tools that can provide tourism perception images and show the best attractions of tourism sites, products and services. In Jordan, tourism brochures are officially issued by: The Ministry of Tourism (public administration), The Office of Tourism (Tourism Association), tourist agencies and tourism institutions (Museums, Hotels). Since 2005 until present time, a huge amount of brochures have been published and edited by the three sectors mentioned above in order to market Jordanian tourist sites, products and services. It was noted that many deficiencies exist in the above-mentioned brochures from a marketing point of view. Therefore, this research seeks to make a contribution to the understanding of the proper knowledge required to produce brochures that are comprehensive and informative, and highlight existing deficiencies. In addition, this research seeks to show the necessity of continuous renovation and modernization of tourism brochures. Therefore the aim of this paper is based on an empirical approach by examining and analyzing tourist brochures of the city of Petra to find existing weaknesses and suggest how these weaknesses and deficiencies can be adjusted.

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