International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Communication strategy for Better Understanding Community on Conservation Forest at National Park Halimun Salak
Sri Desti Purwatiningsih, Sumardi Dahlan

Socialization programs and utilization of Conservation Forest to the people who live around the forest takes the proper and effective communication and directed through the determination of sources of information (communicator), message (information), the recipient of information (communicant), communication channels and its effect. Through effective communication is expected to increase or impact the understanding of forest communities in improving physical productivity, optimize the arable land, improve the quality of the environment and forest, and maximize revenues. The results of communication strategies: (1) develop and establish cooperation with relevant parties and social networks in building and developing the natural attractions that can increase revenue GHSNP conservation of forest communities, (2) an agreement between the management of forestry (BTNGHS) with forest communities in application of regulations and laws clearly an attempt to overcome the breach in the utilization and conservation of forest management GHSNP, (3) improve the quality and quantity of forest officials in advocacy efforts to empower forest officials forest communities in forest management conservation area GHSNP adjusted region, and (4) expanding access to information for people around the forest in obtaining information utilization and conservation of forest preservation TNGHS.

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