International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Factors Affecting Purchasing Behavior in Real Estate in Saudi Arabia
Tawfik Salah AL-Nahdi, Emmanuel Nyakwende, Adnan M. Banamah, Achmat Ahdiel Jappie

Factors affecting the real estate market are of great importance world-wide. This study investigates the factors influencing Saudi Arabians (Saudis) to purchase real estate. The study examines the effect of attitude, subjective norm, perceived behavior control, and finance on the intention to purchase real estate. A total of 450 questionnaires were distributed to respondents in Jeddah. Based on 322 questionnaires collected, the results show that there is a positively significant relationship between Attitude, Subjective Norm and finance toward the intention to purchase real estate, while Perceived Behavior Control had no effect on the customers' intention to purchase real estate.

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