International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Determinants of Strategy Implementation Success in the Insurance Industry: A Survey of Insurance Companies in Kenya
Paul Mwangi Kibicho

The study sought to evaluate how competitive strategy implementation affects the performance of insurance industry in Kenya. The study used mixed methods research design to collect and analyse the data, collected using questionnaires. The target population of the study was the entire 51 registered insurance companies operating in Kenya. A multiple regression model was adopted to examine the effect of the variables of the performance of the firms. The study found out that to a very great extent Choice of strategies on advertising and promotion affects the strategic decisions of company while to a great extent Choice of Staff; Product development and Choice of branch networks affects the strategic decisions of company. The study recommends that managerial competences be implemented since they are key ingredients in organizational success.

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