International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Female College Athletes’ Perceptions on Gender Stereotypes and Discrimination in Collegiate Athletics
Brandi Rayburn, Dugout Media, Steve Chen, Clarenda Phillips

Forty years later under the provisions of Title IX, there are still many criticisms concerning the lack of actual gender equality in female athletics. This study examined 63 NCAA Division-I female athletes’ perception of the effectiveness of Title IX and gender stereotypes related to their athletic experience through a qualitative survey. The results indicated that female athletes still experienced performance- and behavioral-related stereotypes and biases, while participating in athletics. Participants also expressed the existence of gender differences in how athletic achievement was perceived and recognized. Researchers attempted to detail the need to continuously reduce the existing stereotypes and biases and offered practical suggestions for pursing greater gender equality.

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