International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Determinants of Repurchase Intention in Online Shopping: A Turkish Consumer’s Perspective
Zeki Atıl BULUT

The aim of this study is to identify Turkish consumers’ online repurchase intention with a specific focus on the influence of e-satisfaction, e-trust and e-loyalty. As there are limited studies that explain online repurchase intention in developing countries, this study conducted in Turkey. An empirical study has been conducted using a questionnaire survey and a total of 389 respondents are used to test the proposed model. The results reveal that esatisfaction, e-rust and e-loyalty have positive influences on intentions to repurchase in online stores. In addition, it was found that trust in an online store is the key determinant of online repurchase intention followed by satisfied digital customers and e-loyalty. The implications of findings are exhaustively discussed in the study.

Full Text: PDF