International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Eco-Tourism Practices in Sri Lankan Eco Resorts: An Analysis of Satisfaction and Behavioral Intention of Eco-Tourists
Rangana Sri Shalika Wadippuli Arachchi, Mohd Shukri Ab. Yajid, Ali Khatibi

Ecotourism is potentially the best growing segment in the international market. Many hoteliers in Sri Lanka promote the sustainable use of this concept as a new market oriented concept. However, arrivals of eco tourists to Sri Lanka have been less than 1% over the last decade. The study used the quantitative research approach using questionnaire survey to conduct this research. Here the researcher focuses on the satisfaction level of ecotourists on eco-tourism components practices in the eco resorts and how it affects for the behavioral intention. Analysis of questionnaire survey showed that some major components are not practicing properly in eco resorts, it has caused for the dissatisfaction of eco tourists and their behavioral intention. As a result, Sri Lanka is experiencing less number of eco-tourists. Eco resort hoteliers’ poor practice of the concept is one of the major reasons for it.

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