Awareness of Competition at Senior Management and its Effect on Firm Performance
Mukaddes Yesilkaya

Abstract
The purpose of this research is to introduce “awareness of competition” and this phenomenon’s theoretical and empirical bases as a new and alternative way to increase company profitability, and to examine its effect on firms performance. A scale was developed to measure the awareness of competition level of top management teams and a survey was conducted with the participation of 380 managers. Findings obtained from the analysis, shown that a positive correlation between the firm performance and the instinct for benefiting from the opportunities, strategic vigilance, motivation for competition, competitive market information that are dimensions of awareness of competition.

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