International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Members’ Attitude and Loyalty Intention in the Malaysian Consumer Co- Operatives
Norazlan Hasbullah

The aim of this research is to explore members’ attitude towards loyalty intention in the consumer co-operatives within the Malaysian context. Attitude has been explained in the Theory of Planned Behavior as the strongest predictor of intention, therefore suggesting that by applying this predictor into this study, intention can thus be best explained. Simple random sampling method was applied in this study whereby, all 13 consumer cooperatives listed in the Top 100 Co-operatives Index as at 2014 were selected to take part in this research. Four hundred and seven (407) valid questionnaires were reverted for the purpose of data analysis. This research has demonstrated that members’ attitude is substantial in influencing loyalty intention, therefore suggesting that vital strategies needs to be stimulated by co-operative in order to attract, gain and retain members’ participation to energize the co-operative sector in the future.

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