International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Servitization in Manufacturing Firms and Business Performance: A Systematic Literature Review
Maheepala S.D.S.R, Warnakulasooriya B.N.F, Weerakoon Banda Y.K

Broadening a firm’s offer beyond manufacturing has become a prevalent way of increasing performance and staying ahead of competition. It is important to derive clarity between the servitization and related constructs. Further, the relevance in servitization and business performance related constructs are not conclusive. This paper attempt to address above gaps in the literature. Authors have conducted a systematic review of the literature in the area of servitization of manufacturing. Through the systematic review, 350 abstracts were narrowed down and 115 articles were studied in full. Out of 115 articles 40 publications central to the study was identified and findings were reported according to a thematic analysis. Servitization is the strategy of service integration into the core business in manufacturing organizations in order to enhance the business performance and competitive position of the organization. Servitization of manufacturing tend to emphasize the potential to maintain business growth, profitability, differentiation, and competitive advantage.

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