International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

The Influence of Operating Environment on Performance of Commercial Farmers in Kiambu County, Kenya
Dr. Isaac M. Nkari (PhD)

This study set to assess the effect of operating environment on performance of commercial farmers. The study adopted a descriptive cross sectional survey design. Data was collected using a semi structured questionnaire and analyzed using both descriptive and inferential statistics. The study established a marginal relationship between operating environment and performance of commercial farmers. The study was limited by a focus on few constructs; self reported data, no collaborative evidence and cross sectional data. The study recommends that farmers should consider variables in the operating environment while making decision. The government should facilitate the farming of fresh fruits and vegetables by putting in place the requisite infrastructure and legislation. Future research should target other fresh agricultural products; increase the variables and constructs being investigated; target other counties with differing social economic and climatic conditions and establish why operating environment has statistically marginal contribution to performance of commercial farmers.

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