International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Examining the Relationship between Motivational Strategies and Job Satisfaction: An Empirical Study
Isaac Nyarko Adu, Augustina Adei Ashie, Marijke Akua Adobea Okyireh, Kwame Owusu Boakye

The purpose of this study was to investigate the influence of motivational strategies on staff satisfaction. Using the quantitative methodology, data was gathered from two hundred and seventy one (271) respondents (employees) of Eco bank Ghana. The Pearson’s product moment correlation analyses were used to establish the relationship between motivational strategies and all dimensions of job satisfaction. The standard regression analysis was also used to determine the influence of motivation on job satisfaction. Firstly, the study showed that employees were most satisfied with training (M=3.89, SD= .640)and least satisfied with the benefits they receive from the organisation(M=3.36, SD=.581).The results revealed that there exist a significant positive relationship between motivational strategies and all dimensions of job satisfaction(training satisfaction, recognition satisfaction, payment satisfaction, promotion satisfaction and benefit satisfaction). Also, it was confirmed that motivational strategies had a significant influence on all dimensions of job satisfaction. The results indicate that if employees are well motivated through strategies such as car loan systems, housing loan systems, fringe benefits, fair promotional packages, educational systems and justifiable salary differences, they will be satisfied and work towards a better performance of the organization.

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