An Analytical Study of the Relationship between the Holistic Marketing and Overall Organizational Performance
Dr. Hisham Sayed Soliman

Abstract
Purpose: This paper aims at exploring the theoretical foundations of the holistic marketing and its relationship to the overall organizational performance from the several perspectives. Design/ methodology/approach :The holistic marketing was derived from systematic comparative analysis of the relevant marketing literature , there are additional elements that relating to the important of focus on socially responsible marketing , integrated marketing, internal marketing and relationship marketing elements and their influence on the overall organizational performance. Finding: The findings study concluded positive relationship between the holistic marketing and the overall organizational performance. In additional to, being effect of the dimensions of the holistic marketing on the overall organizational performance in electrical appliances companies. Originality / value: The study treats the question of the holistic marketing and its relationship to the overall organizational performance for marketing academicians and professionals by investigating structural relationship among focus on socially responsible marketing , integrated marketing, internal marketing and relationship marketing and overall organizational performance.

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